Compliance with search engine guidelines is very important for success in search engine rankings. The SEO Check analyzes all relevant criteria and gives tips for optimizing the website for a sustainable SEO success.
Overview of checks and analysis:
Meta-information:
• Analysis of the page title for length (in pixels), content and technically correct markup
• Analysis of meta description length (in pixels) and correct specification in HTML
• Analysis of tobots.txt if Google and Bing are allowed
• Check for Noindex information
• Check if Canonical link is correct
• Check for hreflang links
• Check whether server location, domain and language match the recognized language
• Checking the domain for length and technical problems
• Analysis of the page URL by parameters, including sessions etc.
• Check for the correct favicon in the HTML
• Check for charset encoding and check for inconsistencies
• Check if Doctype markup is correct
Page quality:
• Analysis of usage and frequency of highlighted text (b and strong tags)
• Analysis of repetitions and too long texts
• Search for problematic frames and framesets
• Textual page text analysis and content reuse of headings and titles
• Recognition of social sharing options
• Check for good image alternative text (alt attribute)
• Search for inline CSS information
• Analysis if there is too much ads on the page
• Check for spelling mistakes
• Identify the well optimized keywords
Page headings:
• Check for the correct length and use of the H1 tag
• Check for correct heading usage, quantity and search for text repetitions
Inbound Links:
• Analysis of external links on the page
• Check the internal links for quantity, duplicate text and link text length
External factors:
• Check for occurrence on the Shalla List, Adult/Safe for work classification and Google Safebrowsing
• Check if the page is well linked from external sources
• Search for backlinks from Wikipedia
• Analysis of the dissemination of a link in social networks
Server configuration:
• Search for useless HTTP headers
• Check if there is a redirect for www. and non www. URLs
• Check the loading time
• Check for size of the HTML
• Check for amount of CSS and Javascript files